Building the skills that matter most

CRAVE

Train the Mind. Trust the Moment. Transform Performance.

CRAVE develops the human skills that shape how we lead, perform, connect, and grow. We teach, train, develop, and inspire so those skills become available when the moment calls for them.

Invest in your people See how it works

Investment

Keynote
From $3,500
Half or full day workshop
From $6,500
The complete experience
From $1,250per person

Discovery is included in every engagement. See what each one includes

Mike James

Founder

Great teams are built by investing in the people.

This belief is the driving force behind CRAVE. Investing in people means helping them become stronger, more capable versions of themselves: able to act when things get hard, rebound when things go sideways, see situations as they truly are, visualize a goal, and execute on it. Everyone wants these abilities, and pressure, resistance, and life keep testing them.

CRAVE was designed to make developing these five human skills intentional, structured, and practical. Built from more than two decades of experience developing people, CRAVE challenges and supports participants through shared experiences, individual exercises, guided practice, and real-world application. Participants are inspired to do the work, strengthen who they are, and achieve results that last long after the program ends.

As individuals develop these skills, teams become better equipped to communicate, recover, adapt, and execute together, building stronger people, stronger teams, and stronger results.

The Framework

COURAGE
RESILIENCE
AWARENESS
VISUALIZATION
EXECUTION

The Training Process

01
Learn the framework
- Instruction
- In person lecture
- Online learning
- Additional resources
02
Practice the skills
- Workbook
- Activities
- Daily exercises
- Guided practice
- Rehearsal
03
Apply and refine
- Real-world application
- Team specific examples
- Individual specific reflection
- Feedback and adjustments
- Review and results

Practice. Apply. Reflect. Refine. Train again.

Those moments require skills

The moments:

The decision only you could make.
The conversation you’ve rescheduled three times.
The quota you missed on the last day.
The mistake you had to own out loud.
The news you had to deliver in person.
The promise you made to yourself at 2 a.m.
The outcome that went the other way.
The game that came down to you.
The team that finally trusted you.
The comeback nobody expected.

The plan was never the problem.

A plan can be created in seconds. There are plans for leading better, performing better, communicating better, and reaching almost any goal we can name.

Between setting a goal and attaining it is a gap. Inside that gap are the moments a plan cannot execute for you: the conversation, the setback, the decision, the pressure, and the choice to follow through.

Those moments require human skills.

Explore the Gap

“We brought CRAVE into our New Leader Training Week. The presentation and half day seminar were rated the most impactful part of the entire program.”
“Since the training, we have seen our new leaders use these skills in the moments that matter. We will continue making CRAVE part of every new leader class we offer.”

Jake
Owner, Advanced Communications

Where does your journey start?

For Organizations

Bring CRAVE to your team

From $3,500Discovery included

Keynotes, half day and full day workshops, and a complete training experience built to help organizations practice the human skills their plans require.

Invest in your people

For Individuals Coming soon